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Developing Your Own Maling List Or Using Safelists — That Is The Question

For those who have been in Internet marketing for any amount of time, you have heard how essential it is to own a mailing list to email. Having a list to send your offers to everyday or even every couple of days can make or break your web-based business. I have been an Internet marketer for more than 5 years and one question that invariably comes up is “I use safelists, should I be using my own list?”

Here we’ll answer this question and hopefully give you a clearer idea on how you should run your email marketing.

Safelists are the first thing we are going to cover. A safelist is a membership site made up of hundreds or even thousands of people involved in Internet marketing. The way it works is you can normally join for free or for a fee. Once you join you will be receiving emails from other people who are likewise a member of the site. Most safelists will have a link in the email that you have to click in order to earn credits. These credits can then be used to send your offers to other list members.

The big issue with safelists is that no one is there to buy anything. In all honesty, you can make money selling goods on safelists, but you’re not going to make a living selling on safelists.

Still, safelists have a place in Internet marketing. Now, if you want your own mailing list, safelists can help you build it. You just put up something of value for free in exchange for people’s email addresses. This way you are building your own mailing list which is much better.

Which leads us to the question “Do I need my own mailing list?” Yes you do, at least if you wish to be successful. Just about any prosperous Internet marketer will tell you that each individual on your own mailing list is worth about $1 per month. While that may not seem like a lot of money, think about what happens if you have your own mailing list of 5,000 or 10,000 people?

This is an average since everyone on your mailing list is not going to just buy a $1 product from you every month. What this means is when you email your mailing list with a good subject line and good content in the email promoting a good product, you can expect to make approximately 1 sale for every 50 people on your mailing list every month. To explain this much better, 1 person out of every 50 purchases a product worth $50 to you per month, that equals an average of $1 per person.

You can even send out a different offer to your mailing list each day. You can likewise build your mailing list however big you prefer it to be, where safelists simply let you email so many people every 3 to 7 days. In addition, you are not limited on how you build your mailing list, feel free to utilize any strategy you want. Safelists can help you to build your mailing list but there are a lot of other ways to list building. One technique which is very popular is just by putting a form on your site or blog so people can sign up for your free newsletter. List building is merely limited by your imagination, you can build it everywhere. Basically, the sky is the limit when it comes to list building.

So what should you use — safelists or your own mailing list? You should be making use of safelists but only to the point where it is helping you start your own mailing list.

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