There are about 20 million podcasts that are currently available. So, if you want to market your show, you definitely want to create a quality podcast, just like we do here at www.invinciblehouseplants.com.
Regardless of your distribution type of podcast – demand, sponsoring, affiliate, or free on demand – the key to success lies in producing a compelling podcast that is well-written, well-executed, and has a cohesive message.
2. Take your time to create compelling content
There are thousands of new podcasts created every day. Most of these podcasts are short and you might not be able to keep up with them. If this is the case, you need to begin building your audience and helping them discover your podcast, by giving them an interesting show and making them feel like they are reading a book instead of listening to a commercial, that speaks to them. It is also a good idea to create a series of episodes that are based on a similar subject and about that subject. You may find that you have found a niche, and the reason you are successful is because of a theme that you are able to portray to your audience. I’m inspired by Erik Beck, the founder of modern fatherhood and ultra-husband blog, where he does humor and family based shows that are totally unique. One of the most popular shows on his website is Daddy’s Friend, where he interviews fathers. Beck’s content is different from anything else you can find and it is the perfect combination of content and personality. Creating an entertaining mix of content that resonates will help your podcast and your business grow.
3. Create an original set of episode visuals
Most podcasts have logo imagery, action/action shots and stock footage used for their set. If you are not going to use stock footage, incorporate imagery that can give you a creative edge to stand out in the crowd.
4. Be authentic
It can be tempting to include sound effects, an announcer and play-by-play, but doing this will help your brand to look fake and not genuine. Of course, you also might want to add a personality to it. I suggest that you look for short engaging, quick-hit quotes to tell a story. This will make your podcast more engaging for your audience. One of the most effective pieces of content I have ever heard is how-to interviews with T.B. Anderson, CEO and founder of the Geek Stocking Foundation. It is just about two minutes long and really captures Anderson’s personality.
5. Have a clear idea of what you are trying to accomplish
As an entrepreneur, you are trying to build a business. With a podcast you might be trying to encourage people to get healthy and plan their meals. You don’t need to get boring, you just need to convey your message and be effective. There is definitely a fine line between “educational” and “old school” that need to be careful to not cross.
6. Consider your audience
Podcasts are available in all mediums – digital, audio, and video – for different devices. Whether you are searching for podcasts to download on your mobile device or running the company’s website, make sure that you have considered your target audience. If your target audience is older than 35, for example, it might make sense to incorporate a news story type podcast, or podcast that is specifically targeted to that age demographic. On the other hand, if you are a younger entrepreneur or entrepreneur who leads a social media team, and you are trying to interest that audience in your podcast, then you should make the offering a well-educated argument, usually with graphics and visuals.
7. Make your podcast engaging
Most podcasts are boring. It will benefit your marketing effort to create a well-written, informative podcast that is well-produced and well-thought out. Don’t make it too easy to get to the next part. Create an area or an audio recording that is highly engaging.
8. Lifestyle brands
If you are a lifestyle brand, like Martha Stewart, Joanna Gaines or Brigitte Robinson, then a lot of people might not know about your podcast. Don’t worry about it though, listeners will become more aware of your brand and its podcasts if it is done in a professional way. An allure of Martha Stewart might be created with the podcast. You might also try to use some memorable information on your podcast to achieve your desired effect. For example, Joanna Gaines might do a “Save the Threads” podcast to warn us on how thread counts get recycled. If it’s Patricia Arquette, she might try to convey her strong voice on her show.
9. Pitch well
I think of pitching as non-verbal communication. The last thing you need to do is have a microphone